We have partnered with Cav Futures to help UVA student-athletes capitalize on their Name, Image, and Likeness (NIL) but more importantly, their BRAND for lifetime success. This tee is part of a merchandise launch we are doing with Ben Vander Plas. Through this partnership we have agreed to leverage our platform and reach to help Ben and other student-athletes maximize their potential for earnings through NIL efforts. Our agreement with Ben (who is represented by Cav Futures) is a 75/25 profit split, but we will be contributing our full 25% to marketing efforts like this one to help maximize awareness of the products and events we will be hosting to benefit the student-athletes.
Ben is a transfer from Ohio University who was named Bennett by his father Dean after Dean’s basketball coach at UWBG, Dick Bennett, where he played alongside our very own Tony Bennett.